The mobile market has grown rapidly in the past few years. Today, almost every established business, irrespective of the industry it is related to, is having a mobile application to support its business. In a scenario like this, if you are startup still wondering if a mobile application is a must-have thing for you or not, this article will be a good read for you.

Here, we will look into five compelling reasons why you should take a digital step forward and add a mobile application to your business processes.

Expand Your Customer Base

With customers being the driving element of every business, it is necessary to cater to the needs of a wider audience. Now, while the traditional means keep you confined to a handful of local customers, a mobile application takes your business all across the globe. It enables you to get in touch with customers from different parts of the world and do your business online.

Engage With Your Customers

Using native device features such as push notifications, in-app payment, customer support, etc., a mobile application offers startups with a plethora of ways to remain connected with the targeted user base and make them feel that they are valued by improving your business model as per their needs. This is often not possible with the conventional methods of engaging customers – especially when a major fraction of them are available on mobile.

Promote Your Products and Services

Though there are multiple ways of promoting products and services for startups prevailing in the market, many of them have gone outdated or are not able to deliver the expected outcome. But, when it comes to the mobile app, it has proven to be the right weapon to work with.

A mobile application, by residing on the home screen of the device, is making it easier for startups to prompt users to tap on the app icon more often. The technology enables startups to understand customer behavior and deliver a personalized experience – in addition to reminding them of the startups’ services and products via push notification. This, as a whole, simplifies the process of marketing and ensures that startups gain higher ROI.

New Revenue Channels

By integrating payment gateway in a mobile app, introducing chatbot technology, enabling push notifications, and involving other such technologies and tools, a mobile application is also making it easier to engage customers and drive higher revenue.

Prepare for the Future

Smartphones are reaching to every nook and corner of the world. And users are expecting every product and service available to them with a few taps and clicks on their screen. Because of this, it is nearly impossible for any company to survive in the market without going mobile, implying your startup needs to invest in app development for a brighter future.

Now as you know what a mobile app means for your startups, you must be wondering how to hire the right app development company.  So, here are some of the factors that you need to pay attention to while building a mobile application:-

Skills and Experience

The foremost thing to look into while selecting a mobile application development company is the skillset they have. This includes the platform they design application for, the programming language they prefer, the mobile app development process they follow, the features and technology they consider, and the experience they have with the industry you belong to, etc.

A choice made by considering the right answers to these questions will enable you to pick the right app development agency.

Portfolio

While every company companies to be the best app partner, a portfolio can tell a lot more about their skill. By looking at the company portfolio, you can easily determine how much focus they put into designing, testing and other modules of mobile application development – apart from coding. You can try these applications and determine what kind of app development services you will get.

Client Feedback

Getting into touch with previous clients can also bring a significant impact on your decision. It can provide you with the information not available on the portfolio or any other source, including how the company behaves during the app project, the quality of service they deliver and at what timeline, the amount of revenue and profit they are receiving, etc.

So, don’t skip asking the company for contact details of two or more of their previous clientele.

Market Reputation

In the present scenario, there are thousands of mobile application development companies in the market. And most of them are just into making money.

In such a situation, checking the market presence of the companies on multiple B2B review platforms like AppFutura, Clutch and GoodFirms can be helpful to prevent getting into the claws of fraudulent and compromise on the app quality even after paying the right amount of money.

Do you find it useful? Wish to hear more about mobile app development for startups? Contact our mobile app experts today.